Direct Sales Consultants – What To Take To Vendor Events

Guest Blog Post by Deb Bixler 1/27/12

A smile is your best marketing toolIn the direct sales business, you gain a positive reputation with your professional demeanor. That is why a smile should be considered one of your most important marketing tools. The next time you head out to a vendor event, you want to make sure that you bring your smile with you.

There are several reasons why a genuine and persistent smile can be very powerful in the direct sales business.

Direct Sales Confidence

A good smile gives your customers and everyone else the feeling that you know what you are doing. When you answer every question with a smile, you are letting people know that you understand what is being asked of you and you have an answer. The trick is making sure that you always do have some sort of answer and in a timely manner.

The direct sales business thrives on people feeling comfortable and confident with you and the products you are selling. When you greet people with a firm handshake and a smile, it instantly helps them to feel a little more at ease and can make your sales presentation more effective.

Consultants’ Sincerity

A well-timed smile can let customers know that you their consultant is really listening to them and that you have a sincere interest in what they have to say. This is where you combine your smiling with another important skill: listening. Take the time to listen to what your customers have to say and know when to use a smile to give a sincere and reassuring answer.

This is also another way to add confidence to the things you say. When you listen intently to a customer and then respond with a smile along with your answer, you project the feeling that you sincerely care about the customer’s concerns or needs. This also helps the customer to feel confident that you will address the issues.

Business Honesty

Honesty in business is one of your best attibutes. When you look a customer in the eye and offer a confident smile, it helps to convey a sense of honesty. A forced smile or a smirk can make the client feel uneasy. But a genuine smile followed by a gesture of good customer service will help to create strong customer loyalty.

When you head out to represent your company you should always bring your marketing materials and your business cards. But you should also remember to bring your smile. It can mean the difference between a growing customer base and a stagnant business.

Deb Bixler is a home party plan business coach who teaches systems that create success in any direct sales business.

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